Reflex Lighting

This rebrand for Reflex Lighting, a lighting rep agency, brings together its three New England offices under a unified, bold identity designed to stand out in a competitive industry. At the center is a striking geometric “R” embedded within a dynamic, three-dimensional cube, rendered in a vivid orange that commands attention and energy. The cube’s structure reflects the architectural environments Reflex serves, while its angled perspective introduces a sense of movement, innovation, and forward momentum.

This dimensional form also speaks to the brand’s multifaceted approach, where design, emotion, and function intersect seamlessly. Each face of the cube represents the alignment of clients, partners, and employees, reinforcing Reflex’s collaborative, client-first philosophy. The result is a confident and cohesive brand that embodies reliability, creativity, and purposeful lighting solutions.