twiz sauce:
branding, social strategy, & good ol’ storytelling.
why social + branding?
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why social + branding? 〰️
Twiz Creative is a social media and content studio built on creativity, confidence, and connection.
We partner with brands that care deeply about what they do and want their message to feel as meaningful as it looks. Our work blends strategy with playfulness, authenticity, intention, and collaboration.
We work best with clients who value open communication, trust the creative process, and see us as an extension of their team, not just a service provider.
At Twiz, we don’t chase trends for the sake of it.
We create work that feels aligned, human, and impactful.
If you’re looking for a partner who will elevate your brand while staying true to who you are, that’s us!
meet the team
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Founder | Creative Director
With over 15 years of experience in marketing, branding, and content creation, Tiffany has collaborated with major brands including Chevrolet, Cadillac, USAA, The Navy, OnStar, Travelocity, and the Detroit Lions. Her work blends strategic insight with creative vision—transforming abstract ideas into cohesive, recognizable brand experiences.
Before launching Twiz Creative, Tiffany taught in the Advertising Design department at the College for Creative Studies in Detroit, where she inspired the next generation of creatives to think boldly and design with intention.
A dedicated community advocate, Tiffany currently serves on the Board of the South Oakland Family YMCA in Royal Oak, MI, where she focuses on expanding community access to fitness and wellness programs.
Outside of her work in marketing, Tiffany is a painter whose artwork has been featured in many galleries across Metro Detroit. She continues to explore her passion for visual storytelling through painting, and finds inspiration in art, design, and time spent in nature with her dog, Riley 🐕
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Marketing Director
Erika brings a unique blend of creative vision and strategic thinking to every project. With a passion for understanding what makes people engage, she thrives on the analytical side of social media—translating data into insights that shape content, guide strategy, and drive results.
Her role spans everything from content direction and client collaboration to campaign planning and performance analysis. Erika has led creative teams, developed brand voices, and executed campaigns that feel as thoughtful as they are impactful. She also shines in the planning and logistics space, organizing multi-location content shoots and managing the moving pieces that bring big ideas to life.
Erika’s professional journey began in healthcare, where she developed a deep appreciation for people, structure, and problem-solving—qualities that now fuel her marketing approach.
When she’s not shooting client content or reviewing analytics, you can find her lovin' on her cat, Figaro, or rock climbing 🐈⬛ 🧗
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Head of Human Resources
Figaro takes his role in Human Resources very seriously... mostly because it guarantees him constant access to attention.
His responsibilities are critical to the success of Twiz and include (but are certainly not limited to):
💻 Making surprise appearances on Zoom calls to ensure everyone feels included.
🪑 Conducting mandatory lap meetings throughout the workday.
🥣 Performing quality assurance on every meal and snack within eyesight.
☀️ Encouraging regular sunshine breaks in the name of employee wellness.
🪟 Maintaining an active Neighborhood Watch presence from every available window.
🗣️ Providing frequent verbal feedback on meetings.
📦 Thoroughly inspecting every box he encounters in the name of science.
When Figaro isn't working, he loves sprinting up and down the stairs for absolutely no reason, making sure he's the center of attention, squeezing into boxes that are far too small, or reminding everyone that personal space is more of a suggestion than a rule.
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Chief Play Officer
Riley is a 10 year old goldendoodle good boy.
His responsibilities are paramount to the success of Twiz Creativa nd include (but are not limited to):
💻 Occasionally barking on Zoom calls.
🎾 Piling as many dog toys as he can find at your feet while working.
🚶♀️ Taking the team for walks to promote a balanced lifestyle and creativity.
😂 Performing comedic acts throughout the day to raise serotonin levels by producing laughter.
When Riley is not working, he enjoys swimming in any body of water, snatching a frisbee mid-air, or playing hide-and-seek with his 87,000 toys around the house.
twiz values
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Who doesn’t love a good adventure? We believe trying new things is the way to creative breakthroughs and problem-solving. So do something that brings you excitement and makes you feel alive. Adventure is what fuels life, and that good Twiz creativity!
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Every brand, product launch, employee, and so on has a story. There is a purpose in each one, and we are experts in showcasing the realness of those stories. We take pride in being able to craft each story in a way to best connect with the people who need to hear it most.
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Ask questions and stay curious! Curiosity is the base of empathy and being able to connect. This principle is key when it comes to building an authentic brand and making connections online. At Twiz, we stay curious about our clients, colleagues, friends, family, pets, neighbors, strangers…you get the point.
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We believe in building a community within our company and helping others create inclusive environments. This sentiment is also true online. Representation builds trust and is important to the health of any company. We need the world’s good ideas, and they can come from anyone, anywhere, at any time.
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We are human, and that can be hard sometimes. Twiz is passionate about working with companies that help make the human experience a little easier, healthier, and more enjoyable.
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We are a “tell it like it is” kinda agency. Transparency in our services and communications is important to us in keeping our clients and ourselves happier than a pig in sh*t.